The Page Enterprise
| Business Location: | Urban |
| Province | North West |
| Branch: | Bojanala West |
| Business Start Date: | 2021-01-01 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business designs fashion items and sells branded merchandise such as t-shirts and sweaters.
Challenges/Needs:
At the time of support, the business faced challenges related to inconsistent production lead times and quality due to reliance on outsourced manufacturing. The business also lacked adequate marketing material and access to structured market platforms, limiting brand visibility and sales growth.
Intervention Insights and Results
Intervention Details:
The Page Enterprise received the following support:
• Business mentorship focused on strengthening business management, planning, and decision making
• Guidance on improving brand positioning and overall business professionalism
• Development of marketing materials to enhance brand visibility and customer appeal
• Support with local market readiness through facilitation of access to an exhibition to showcase products and engage directly with customers
• Exposure to new market opportunities and customer segments through exhibition participation
• Business mentorship focused on strengthening business management, planning, and decision making
• Guidance on improving brand positioning and overall business professionalism
• Development of marketing materials to enhance brand visibility and customer appeal
• Support with local market readiness through facilitation of access to an exhibition to showcase products and engage directly with customers
• Exposure to new market opportunities and customer segments through exhibition participation
Outcome Details:
• Recorded turnover increased from R12 770 to R35 000 over a period of 6 months, representing an approximate 174% growth
• Created one additional employment opportunity
• Improved brand visibility and professional presentation through marketing materials
• Strengthened market presence and customer engagement via exhibition participation
• Increased operational confidence and readiness for business growth
• Created one additional employment opportunity
• Improved brand visibility and professional presentation through marketing materials
• Strengthened market presence and customer engagement via exhibition participation
• Increased operational confidence and readiness for business growth
Client Feedback
Client Comments:
“The support I received helped me position my business better and reach more customers. The mentorship and exhibition exposure improved my sales and gave me confidence to grow the business.”
