Hamilton's Agri
| Business Location: | Rural area - Villages |
| Province | Northern Cape |
| Branch: | Namakwa |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Farming and manufacturing of upholstery products.
Challenges/Needs:
A lack of marketing material hindered the growth and profitability of the business, as the target market was unaware of the services, especially the new manufacturing services offered.
Intervention Insights and Results
Intervention Details:
In 2024, the client sought business support services from Sedfa. An assessment was carried out to identify the business's needs and growth potential. It was concluded that the business should be assisted with marketing material to improve its marketing capabilities.
Outcome Details:
The intervention delivered clear, measurable improvements for Hamilton’s Agri, strengthening both operational capacity and market performance.
Increased Market Visibility: The development of professional, high-quality
marketing materials significantly elevated the business’s public profile.
Revenue Growth: Turnover increased from R0.00 to R169 698.10, reflecting
a positive upward trend.
Employment Expansion: Staff numbers increased from 1 to 5 employees,
the majority being contract workers who will be appointed permanently in
January 2026.
Profit Margin: Profit adjusted from R0.00 to R31 736.31, reflecting improved
cost management and enhanced business performance.
Increased Market Visibility: The development of professional, high-quality
marketing materials significantly elevated the business’s public profile.
Revenue Growth: Turnover increased from R0.00 to R169 698.10, reflecting
a positive upward trend.
Employment Expansion: Staff numbers increased from 1 to 5 employees,
the majority being contract workers who will be appointed permanently in
January 2026.
Profit Margin: Profit adjusted from R0.00 to R31 736.31, reflecting improved
cost management and enhanced business performance.
Client Feedback
Client Comments:
“The marketing material completely transformed how my business is presented. For the first time, Hamilton’s Agri looks professional, consistent, and competitive. It has opened doors for us in tenders and helped clients take us seriously. I am truly
grateful for the support—this has moved my business forward”.
MSME’s
grateful for the support—this has moved my business forward”.
MSME’s
