Beauty With A Beat
| Business Location: | Rural area - Villages |
| Province | Northern Cape |
| Branch: | ZF Mgcawu |
| Business Start Date: | 2021-10-22 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Beauty with ah Beat offers a wide range of services including professional manicures and pedicures, braids, natural hair care, makeup, cluster lashes, wig installation, styling and wig laundry.
Challenges/Needs:
The business faced the following challenges:
Business not formally registered
Operating informally at a residential premises
Location of the premises to easily accessible to most clients
Lack of visibility and brand recognition
Lack of finance to expand the business operations
Intervention Insights and Results
Intervention Details:
An assessment was conducted on the business to assess the business needs and give business advise on how to address identified gaps and challenges in the business. It was recommended that the business be formalised and registered as a private company with CIPC. The client was advised to look for business premises that is easily accessible, closer to most clients and located in a high foot traffic area. Training was also recommended for the client.
Outcome Details:
Beauty with ah Beat was successfully registered and secured a business premises in Upington CBD. The business is now located in a central place where it is easily accessible and closer to most of the clients. The business is located at a busy street with high foot traffic. The business also have a signboard to ensure visibility and brand recognition. The client also attended Export readiness training. The turnover of the business increased from R 108 000.00 before formalisation to R R238 882.00 after formalisation with appositive change in revenue of R 130 882.00. The business managed to create additional five (5) new job thus bringing the total number of employees to six (6) as compared to the one (1) before formalisation of the business.
Client Feedback
Client Comments:
“We believe every client deserves to feel valued and pampered. Our journey is about more than beauty; it’s about creating confidence and beautiful experiences."
